Political Communication for an SME



  • The 5th amendment to the German Packaging Ordinance blocked access to the market for innovative, 100% recyclable plastics.
  • Negative impact on small and medium-sized innovative plastic manufacturers.
  • A company dominating the market was implementing intensive lobbying to maintain the status quo.
  • The aim is to develop and implement a targeted information campaign (national and regional) for politicians and the media.
  • The company seeks PR strategy advice on general measures, lobbying central government and positioning of the issue in decision maker media.


  • Development of key messages and a story -> hearings.
  • On-going media communications, editorial work and press relations activities.
  • Organisation of a parliamentary evening, media trips etc.


  • Positioning of the innovative concept in political debates.
  • Sensitisation of the general public and politicians to the issue.
Business segments & services
vom Hoff Kommunikation Düsseldorf – Strategic communication consultancy services for leading companies and institutions.