Crisis Prevention through Political Communication



  • A rival company accused a building materials company of manufacturing carcinogenic insulation materials.
  • Political influence from competitors to amend the German Ordinance on Hazardous Substances.
  • The company wants to convince the legislators to retain existing measurement standards and to prevent the unilateral amendment of the ordinance in the competitor’s favour.


  • Provision of information to government departments and authorities.
  • Explanation of the problem in talks with all responsible central government decision makers.


  • The company’s position was taken into account in the amendment of the Ordinance on Hazardous Substances.
  • The existing measurement standards were retained.
  • Safeguarding of jobs/the company’s operations.
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vom Hoff Kommunikation Düsseldorf – Strategic communication consultancy services for leading companies and institutions.