Companies are always exposed to public and media scrutiny. Different stakeholders have different demands and expectations. What they do have in common, however, is a need for information. And not only that. They also want to have their say. Consequently, corporate communications must always be closely aligned to the company’s business strategy.
vom Hoff optimises existing communications strategies and develops new communication tools and activities. We organise and implement complex internal and external communications projects to generate long-term trust and acceptance for the organisation.
- External communications
We ensure that our clients’ stories are visible in the highly competitive media market by writing press releases, specialist articles and online content that put their companies in the spotlight.
- Internal communications
We keep employees up to date and involved with intranet content, employee newsletters and management bulletins. And we communicate shared values and clear guidelines to the entire team in both quiet and turbulent times.
- CEO and board positioning
We help our clients to permanently position both the company and its leading figures in the relevant target groups by writing speeches, arranging speaker opportunities and setting agendas.
- Employer Branding
We analyse, brainstorm and develop specific activities to promote creative and coherent employer branding that will attract top market talents to our clients’ companies.
- Corporate publishing
We support our clients in choosing the right internal and external communications formats – from concise newsletters to comprehensive magazines – for both customers and employees. Our portfolio of corporate publishing services extends from design to copywriting and content editing – including interviews and photo shoots, if required.
- Social media
vom Hoff helps clients to proactively manage social media content and to interact directly with customers and other interest groups so that they come across as authentic and credible on Facebook, Twitter, Instagram, Flickr, Xing, YouTube and in blogs.